Only once you receive a message in the conversation again, will you have another 7 days to send responses. Once 7 days pass after you have received the last message in the conversation, no replies can be made from your side anymore. Any time a message is received in an Instagram Direct Message conversation, the response window is set to 7 days. We'll start with covering the Instagram response time policy as it is the most straight forward. Replying to Instagram DMs in Social Media Management The rest of this article will further describe the changes on Facebookâs and Instagram's side, as well as within the Social Media Management platform. The new policy took effect on March 4, 2020. Furthermore, it promotes a quick and to-the-point customer service experience. It is primarily meant to prevent spam such as excessive automated bot messages or promotional offers. The new policy includes rules and regulations on when you can send replies to DMs and what the content of those replies can be. In order to improve the customer service experience provided through Messenger, Facebook introduced a new policy for Direct Message (DM) conversations on Facebook and Instagram.
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